Back in early 2000s, after the invention of blogging, social media expansion became rather obvious. Now, we have so many social media platforms, that it seems hard to choose just one or two to make a proper branding of our project.
We are afraid of making too many social media profiles, but then again, afraid of having just one or two. Some questions arise like:
- Where is our audience?
- Is our audience active?
- In which platform is our audience active?
- Are we going to lose new audience if we do not engage in all the platforms possible?
In order to answer those questions – here is a guide dedicated to the issue.
What should you determine first?
So, in order to see how many social media platforms should you have, you would have to consider a few key issues. Those issues include:
- How much money you have to invest in various social media platforms?
- Do you have enough free time to manage more platforms?
After determining those key issues, you should focus on your idea and your audience.
- What are the key concepts of your idea?
- Is your marketing strategy mainly focused on events, workshops, photos or videos?
- Do you have a blog?
- Can you research where your audience is concentrated according to it?
- Where is your audience mostly active?
After answering those questions, we presume you are ready to determine which social media is best for you. Having your own website is a step one. Step two is having an active Facebook account since it is the most popular social media platform with a vast majority of active users. The next step can be, let us say, deciding whether Instagram or Twitter would be better for your business. And step three is having a LinkedIn profile is obligatory.
What are the main properties of these social media platforms?
Every platform has its own positive and negative sides. But here are a few qualities you should think through thoroughly:
- Facebook, Twitter, and LinkedIn are especially popular for business marketing, since they boast large membership numbers and generally seem to bring the greatest return on investment.
- Twitter isn’t as much a lead generation platform as much as it is a brand loyalty platform.
- Don’t neglect LinkedIn as a B2B, nor as a B2C platform
And last but not the least!
You need to determine optimal messages regarding the idea of your project. You will have an audience that is following your every post – so determine your posting frequency! It is not the rule “every channel for itself” – integrate all your existing social media platforms in a meaningful whole. Think about how to make the most of the billions of people who are purportedly hanging out on social media.
While you are doing that, you will unconsciously find out more about your niche, your product development, and in new ways you are to attract customers.
If you need any help regarding social media marketing strategy, you can consult with one of the newest Casper Ravn-Sørensen’s projects – Alpha57. And if you are a young entrepreneur asking for an advice, you are more than welcome to contact Casper Ravn-Sørensen or read his blog.