Are you taking the online privacy of your consumers seriously?

Chistiane Jensen Social media

Privacy matters.

That is what we all can agree on.

How does the market function nowadays?

As a young entrepreneur, just founding the startup, you have probably thought of making your business available online. After all, it is utterly important to have social media profiles for your business. Making a few profiles on social media is a must to get everything you need. And what you need is the audience, the recognition and respect, and the internet visibility in order for your project or idea to be recognized and considered among the competition. After all, this is a hypercompetitive time for every business, since the odds are great that someone already shares the same idea with you. Someone is already doing what you would like to do. The market functions in the way that, presenting your idea in a unique way is a must in order to distinguish yourself from the competition.

Why is privacy interrupted?

With staggering growth of internet users, large companies, like Google, gather all the data possible on people around the globe. Why?

In order for a business to flourish, one should know the heart and the mind of the consumer.

  • Where does the target audience go out?
  • Where do they eat?
  • Where do they travel?
  • What do they do in their free time?

Those are all significant situations that may distinguish the vast majority of data between people. From all the data available on Facebook or Instagram, you as a company can see which target audience you prefer, and how you can act upon their needs.

Is sharing a privacy a win-win situation?

Well, one can say that it is.

It seems easy starting your own business, but keeping it and developing it further is the real struggle. Besides long working hours, you need the necessary data on your customer’s online activity so that you could make your product or service desirable in the longer time span.

But how to ensure consumers that you are taking their privacy seriously?

In order for your audience to recognize you as a trustworthy part of the internet, you have to show them that you take their data seriously. That their privacy and their needs are the most important thing for your business. And how are you to do it?

  • Use complex passwords for login information
  • Change passwords often
  • Check privacy settings
  • Integrate VPN for privacy protection in your application

Those are just a few suggestions you might want to take in order to make your startup project more trustworthy in the face of internet users. If you have any more questions regarding internet privacy or other issues you have stumbled upon on our blog, you are more than welcome to contact Casper Ravn-Sørensen. He will be more than happy to help you in your entrepreneurial journey.