Of course that you thought about how you can improve your social media marketing. You have made your web-page and you should start posting blogs on your website. But is the blogging business any worth?
Answer is – OF COURSE IT IS!
Blogger is an ambassador
So, as any country has an ambassador, so does every company have an online representative. His or her name is – blogger! A blogger represents an utterly important part of your business. A blogger is there to speak in your company’s name. To speak about your goal and the benefits you are bringing for the society. To write about different issues your company is resolving. A blogger is writing about all the probable solutions to the problems. But also about different outcomes that may emerge. Consider a blogger someone from whose work the present and the future of your company depends on.
How does a blogger reach that goal?
You can use this part of the article as a certain guide on how to write blog posts even if it is not your profession. There are many newbie founders that do not have enough funds to cover all the expenses a startup might have. So if you are one of those founders, read these few tips on how to make killer blog posts and represent your company in the best possible way!
Make a must-read headline
Due to an enormous number of blog posts that invite you to read them but not necessarily give out any useful information, writing an interesting headline is a must. It is all about being sincere and giving out a piece of information that your audience might find useful.
Know who your audience is
Of course, before writing a compelling headline, you should know your audience.
- What are their interest?
- What do they want to know about the parts of your job?
- What problem can you solve for them?
- Can your product or service evolve along with them?
If you answer to all those questions, you will show that you have an understanding of their ways of functioning.
Provide information and solution
The upper mentioned questions help you in writing the content that provides useful information and a probable solution. Don’t be the company that writes blogs for the sake of writing some content for your website. Instead, engage through social media, communicate with your readers and find out what do they want to read. You will get enormous feedback, be sure of that! And with customers’ feedback, comes great content that can be shared and liked through all social media in platforms.
Do not hesitate to pose a question about anything you are interested in. As a mentor and entrepreneur, Casper Ravn-Sørensen is always ready to help out to all young entrepreneurs that need guidance on the way to their dreams. Just believe in yourself!